Who all will invest?
Will they get Funded?
👍
Yes
👎
No
Project Overview
How it works
As founders pitch their startups, users predict whether they will get funded and by whom.
If players correctly predict 2/3 or 3/3 pitches, they win free eyewear daily!
My Role
Product design, strategy, user testing
Collaboration with
Product managers, developers
My Motivation :)
Setting the Design Direction
The foremost goal was to make the game approachable for all kinds of users
It had to be simple, intuitive, and not overwhelming- so that even first-time players could easily understand and start playing without friction
The rules, flows, and overall gameplay were designed to match the user’s mental model
To design the interface to create curiosity and excitement that encouraged players to return the next day
A consistent design language ensured that users quickly became familiar with the flow
Interactive elements and feedback loops were added to keep the gameplay engaging and rewarding
Understanding the users
Diverse Audience Base
The Casual Viewer
Watches Shark Tank India for fun.
Wants a light, quick game without complex rules.
Seeks entertainment more than competition
The Eyewear Enthusiast
Already familiar with Lenskart as a brand.
Engages because of curiosity + brand connect.
Motivated by rewards and exclusivity.
The Fun-Seeker
Regularly tries new online games/apps.
Looks for excitement, competition, and daily engagement.
Motivated by progress, leaderboards, and small wins
user personas
Challenges & Opportunities
Balancing Simplicity & Engagement
#challenges
Retention Over 3 Months
#challenges
Communicati-ng Rules Clearly
#challenges
UI Space Constraints
#challenges
Brand Affinity
#Opportunities
Habit Formation
#Opportunities
Engagement Through Competition
#Opportunities
Cross-Promotion
#Opportunities
Game Concept
UI Design & Visuals
Landing page & Banners
Goal:
Introduce the game concept and capture user attention via dynamic banners depending on the game's status (Live or Not Live)
Key Design Points:
Landing Page Variants: banners, trivia quiz entry, leaderboard, and prizes
Dummy Banners: Show users whether the prediction game is live.
Home page: Entry point
Landing page: Match off screen
Landing page
Episodes Listing
Goal:
List all available episodes and allow users to quickly enter the prediction game related to each
Highlights:
Clear "Play Now" CTAs.
Visual distinction between played/unplayed episodes.
Teasers and preview images to drive episode-specific interest.
Pitch-1
Future Animation
Play Now
LIVE
05m : 02s left to predict & win
Pitch-1
Future Animation
Play Now
Pitch-1
Future Animat..
Modify Answers
Pitch-1
Future Animation
Result awaited
Pitch-1
Future Animation
Result Out
Different states
Episode listing
Pitch Flow
Goal:
Design a smooth, question-by-question prediction experience that mimics the thrill of live TV decisions
Key Design Points:
Step-by-step prediction (Yes/No, Multi-select).
State Management: Disabled states for unanswered questions, validation before submission.
Error Handling: Proper messaging when time is over
Game Results
Goal:
Provide instant feedback to users, driving habit formation and excitement for future episodes
Features:
Dynamic result feedback (Right/Wrong/Didn’t Play).
Compare user predictions with the majority audience.
CTA to "Predict Next Pitch" or close results.
Reward awareness to boost motivation (score display, trivia score, badges)
Decision pending
Right answer
Wrong answer
Key Learnings from the Project ✅
Micro-engagements Drive Retention: Users loved the bite-sized, interactive nature of the game, making them return daily.
Rewards Increase Participation: Offering real-world incentives (free eyewear) boosted engagement and completion rates.
The Power of Social Proof: Showing how others are predicting influenced user confidence and participation.
Dynamic UI Keeps Users Hooked: Updating designs daily to match episodes created anticipation and excitement.
Final Thoughts
This project was a thrilling dive into blending entertainment with UX gamification. By tapping into the psychology of prediction and rewards, we created an engaging second-screen experience that kept viewers glued to both their TVs and phones.
Would love to hear your thoughts! How would you enhance the play-along experience? 🚀💡
🔗 Want to check out the detailed version?
Check out Figma link
Shark Tank X Lenskart:
Play-along prediction game
The Concept: Predict, Play, and Win